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Finding it tough to squeeze in time for blogging? Frustrated by the crickets on your blog's traffic stats? Fed up with the endless excuses for your blog's underperformance? If you're juggling running a business and being your own blog writer, it's high time to hit pause.
When you run a business, it can feel like there's never enough time in the day.
And if you're like most business owners, you probably aren't getting enough sleep.
You're spending all of your waking hours doing whatever it takes to keep your company afloat—and sometimes that means writing blog posts.
But let's be honest: Unless you're in the writing business, this is not your game. And while you may think that writing your own blog posts will help boost SEO and drive more sales, it's actually hurting your business in some pretty serious ways. So before you type another sentence, let's take a look at three reasons why business owners should stop writing their own blogs—and what they should do instead.
1. You Don't Have Time for It
As a business owner, there's nothing more important than ensuring your finances are in order and keeping up with customer service requests—not to mention all the other day-to-day tasks that come with running a business! If you're going to make time for blogging, it needs to be worth it—and there's no guarantee that writing your own blog posts will provide any additional benefits (or ROI) over someone else doing it for you. And even if you do have time, does it really make sense for one person in your company to be responsible for all of the content? Maybe not!
2. You Don't Have the Expertise
Writing a blog post that actually helps your business grow takes more than just time—it takes expertise. Blog posts are more than just words on a page: they need to be edited, proofread, and properly formatted. Even if you were a good enough writer and could write your own blog posts while maintaining your business (which is rare), there's no guarantee that it'll be any good—especially when it comes to SEO! If you want people to view your content in Google search results, it needs to be high quality and engaging: two things that aren't easy for most business owners to pull off when they're writing on their own.
3. It's Not Scalable
You can't keep writing blog posts for your business and expect to get results—especially if you're the only one doing it. Chances are, the top competitors in your niche are consistently pumping out great content. If you wish to compete with the big brands in your industry and have access to a large number of consumers, then you need to think way bigger than just publishing a blog post or two on your website every month. A successful content strategy must be part of a larger vision for scaling your business. To see a real impact on your bottom line, you need to hire an SEO copywriter who can create content regularly, without fail.
Want More Traffic & Sales? Hire An SEO Copywriter
When it comes to blogging, sure, you could take the easy route and write all of your own content. But if you genuinely want to grow your business and make it more successful, you need to have a team in place.
The truth is that writing blog posts take a lot of time and effort: time that could be better spent on other things. Hiring an SEO copywriter allows you to focus on the essential things while still getting the content that your business needs!
An SEO copywriter is a must-have if you want to see real results from your content, and it's not just because they're writers! They understand how search engines work and know how to write in such a way that their content will rank on the first page of Google. This means that you don't have to worry about your blog posts falling out of date or becoming irrelevant—it also means that you can expect more traffic and leads over time.
Don't have the time or know-how to hire a pro copywriter? No worries! ReadyWriters can help. Contact us to learn more about how we can craft content that'll resonate with your audience and drives results!