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Whether you're dipping your toes into blogging, contemplating its fit for your business, or aiming to elevate your digital marketing strategies, here are nine compelling reasons why it's absolutely worth the effort.
It's no secret that a blog is a crucial part of any modern business website. In fact, it's one of the first things you should consider when building a new site or redesigning an existing one.
But why? What's so great about a blog? Why should you have one? And what are the benefits to your company's bottom line? Let's take a look.
The Power of Blogging
Most of us who have been around the Web for a while understand how effective a blog can be as a part of your digital marketing strategy. But many people new to creating and maintaining websites may be wondering what the big deal is.
Well, here's the answer: People want to do business on their terms—with companies they know, like, and trust. But for this transaction to take place, your website needs to prove that you're a legitimate brand worth doing business with. Blogging does the trick!
If you're on the fence about building a blog or just need a refresher on why blogs are so vital for your digital marketing strategy, keep reading. Here are nine clear-cut reasons why your business website needs a blog:
1. Blogs Position You as an Expert
If you wish to be taken seriously as an expert in your market, you need to show off your expertise with articles and tutorials. A blog helps you do this by providing content that readers can easily find and refer back to. This will help you stay top-of-mind for potential clients and make it easier for them to find information about your products or services.
2. Blogs Provide Additional Value for Visitors
A blog is an excellent way to provide more value without charging people money. You can write articles that cover topics related to your industry or niche, which will help someone looking for information about those topics—and that means they'll be more likely to stick around on your site longer.
3. Blogs Improve SEO Rankings
Search engine optimization (SEO) helps increase the amount of traffic coming to your site from search engines like Google and Bing. By making sure there are keywords that people are likely to search for on your site (like "best wedding photographer," for example), then those terms will start popping up in the results when someone searches for them online—which means more potential customers!
4. Blogs Are an Opportunity to Tell Your Story
Your business website is more than just a place to put up some static information about your company—it's an opportunity to show off who you are as a brand and what makes you unique. A blog is a great way to do just that! By telling the stories of your company's founding and the experiences that shaped its leaders, you can make it less of an abstract entity and more like a person with whom your customers are creating a relationship.
5. Blogs Help Search Engines Find You
Good SEO requires more than just keywords in the title tag and meta description—you need actual content for search engines to index and rank for keywords related to your industry or niche market. Blogs provide valuable information that helps search engines understand what kind of company or service provider they're dealing with when someone searches for something relevant to their needs or interests.
6. Blogs Keep Visitors Engaged Longer
Studies have shown that people who visit blogs are more likely to stay on your site longer and browse other pages than those who arrive at your homepage via search engine results or social media links. This is because blogs are more in-depth, informative, and engaging than traditional web pages. In turn, the longer visitors stay on your site, the likelier they are to fill out a form or make a purchase.
7. Blogs Boost Traffic and Generate Leads
Regardless of where your prospect is on the buyer's journey, blogs can provide fascinating content that drives traffic and generates leads. You can use your blog to deliver valuable information that will help people solve problems and answer questions, which makes them more likely to contact you for help. Or you can create content specifically designed to attract leads, such as an infographic or video series that explains how something works.
8. Blogs Build Authority and Trust in Your Brand
Blogs are also a powerful tool for building trust and loyalty with your visitors—another factor that helps keep them engaged on your site longer. Your blog posts are an opportunity to share your knowledge, expertise, and experience with your audience. This is especially important for B2B companies, who need to build credibility with their prospects in order to close sales.
9. Blogs Build a Sense of Community Around Your Brand
A blog can be an excellent way to bring together customers who share common interests or problems. For example, you can use your blog's comment section as a forum where readers discuss topics related to your business and help one another. Blogs can also be an opportunity to recognize and reward your most enthusiastic customers by establishing an "inner circle" of fans whose stories and testimonials you share on your site.
Get the Most Out of Your Business Blog
If you already have a business website up and running, chances are you've got a blog. But maybe it's just sitting there… without much activity. Or maybe it's not even on your homepage!
If that sounds like you, ReadyWriters is here to help get your business website moving again.
A blog that's not being actively maintained is worse than not having one at all. That's why we provide free consultations where we can talk about optimizing your blog, give you some pointers on what types of posts are most popular with readers—and more. If you have questions or just want someone to bounce ideas off of, let us know!