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Blogging is a fantastic tool for shaping your brand's identity, but let's not sugarcoat it – it can be a real grind. With the myriad of post options at your disposal, it's easy to feel lost in the content maze. So, what's the first step? Keep an eye out for our upcoming list of the top nine blog post styles and learn how to leverage them to your advantage.
Next to video content, blog posts rule the internet as the go-to content choice. They're incredibly versatile, coming in all sorts of shapes and sizes, and serve a multitude of purposes, from launching fresh products to providing your readers with valuable resources.
But when it comes time to decide what type of post you want to write, it's easy to feel overwhelmed. Your first instinct might be to compose a guide or a product review. But the truth is, there are many different types of blog posts, each with its own vibe and goal.
Choosing the right style for your blog is mission-critical if you wish to engage and retain readers. To help you get started, here's a breakdown of the most popular types of blog posts and the best ways to use them for your business. Ready? Let's go!
1. The How-To Post
These posts give step-by-step instructions on how to do something. They're great for helping your readers get started with things they haven't done before, like learning how to do their taxes or build a website from scratch. For example: "How To Start A Blog In Under 30 Minutes" or "How To Make Money Blogging." Helpful information is always going to be in demand—especially when it comes from someone who knows what they're talking about!
2. The Reviews Post
Reviews can help you sell products by showing people why your product is better than others on the market. If you want your readers to buy from you rather than anyone else, consider writing reviews for products that are similar but not quite as good (and then link to your own product). By doing so, you can successfully position yourself as an expert in your field, making people more likely to trust what you say about their next purchase.
3. The listicle
Listicles are another great way to get your readers up-to-speed on a topic quickly and efficiently—and they're fun too! Listicles can be used as standalone articles or as part of an ongoing series on a specific topic. They're also great for getting more likes and shares on social media!
4. The interview
Interviews with people in your field can make excellent content that is both friendly and professional. You can ask them about their work and how they got into what they do, or you can get them to answer questions that will help your readers learn more about the topic at hand. Interviews are also compelling because they allow you to include some of your own commentaries as well.
5. The Newsjack
A newsjacking post is a blog post that comments on or responds to a current event in the news. The goal of this type of post is to use the popularity of a recent event to increase your blog's traffic and engagement. You can also use it to drive clicks to your website and get more followers on social media.
6. The Curated Post
A curated post is when you curate content from other sources—it could be an article, video, or image—and then you write about it using your own words and add some commentary or analysis. Doing so allows you to showcase your expertise on a topic and introduce new readers to something they might not have otherwise found. It's also an excellent method for brands to show off their thought leadership by sharing relevant information with their audience!
7. The 'What' Post
The 'what' post, in which you introduce or explain a specific concept, is perfect for highlighting what something is and why it's relevant (e.g., What Is SEO?) To craft a good 'What' blog post, remember that you're an authority on the subject, not your reader. This means that you should explain concepts in a way that people will find easy to understand. Be sure to include plenty of examples and visuals in your post, so readers can easily grasp what you're saying and understand how it might apply to their own lives.
8. The 'Why' Post
This is one where you tell readers why they should do something—or why not do something. Why should they buy your product? Why should they visit your website? Why should they subscribe now? You get the idea! This kind of post will help build trust with readers by showing them that you know what they need and that they can trust that information from you.
9. The Comparison Post
Comparing two or more things in order to highlight their similarities and differences is an effective way to show readers what makes one option better than another. For example, you could compare several types of cars by showing their engines and discussing their performance capabilities.
ReadyWriters—We'll Write It For You!
As an entrepreneur, you already know the power of a superb blog post. It's the perfect place to share your expertise and ideas with a growing community while also connecting with potential customers and partners.
But what if you don't have the time or energy to write all those posts? You're not alone. Most people struggle with writing and publishing blog posts, especially when they have a full-time job or are running a business. But there's good news: You don't have to write every post yourself!
With ReadyWriters in your corner, you can maximize your content output and profitability by adding a dedicated ghostwriter to your remote team. We'll take care of all the creative heavy lifting for you so that you can focus on what matters most: growing your business!